roadhouse brewing co

Jackson Hole, Wyoming / In 2016, Varnish was contracted by Bread Ventures to overhaul a small Jackson Hole brewery tucked in the corner of a BBQ joint. Born out of a friend/partnership between Jackson hole restaurateur Gavin Fine and home brewer / real estate developer Colby Cox, Roadhouse quickly grew into a much larger, in-demand operation. The brand Varnish developed is an embodiment of the beauty Tetons, local culture of Jackson, and the brewery’s “live deep” ethos. Varnish is responsible for all touch-points of the brewery’s visual language from cans, to fermentation vessel graphics, their website, exterior signage, labels, to tons of rad merch. Heck, we even successfully pitched the idea of 107 unique bottle crowns for the re-brand launch. Those bottle caps were a ton of work. It all was. But damn, we are super proud of it.